Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01652nam a2200421 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ELB271448 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FINmELB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241214165057.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240822s2014 sp a ob 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9788483568316 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788483568323 |
| Qualifying information |
(e-book) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1453054002 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FINmELB |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Transcribing agency |
FINmELB |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5718 |
| Item number |
L291 2014 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.012.45/.46 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.45 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Lanmarq : |
| Remainder of title |
la nueva economía de las marcas latinas analizada por expertos en "branding" / |
| Statement of responsibility, etc. |
Gonzalo Brujó (coordinador) ; prólogo de John D. Wren. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Madrid : |
| Name of producer, publisher, distributor, manufacturer |
LID Editorial, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea (729 páginas) : |
| Other physical details |
ilustraciones |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdamedia/spa |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computadora |
| Media type code |
c |
| Source |
rdamedia/spa |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier/spa |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Colección Acción empresarial |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Contiene bibliografía. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Descripción basada en metadatos suministrados por el editor y otras fuentes. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Recurso electrónico. Santa Fe, Arg.: elibro, 2024. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Comunicación empresarial. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marcas (Marketing) |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marcas comerciales |
| Geographic subdivision |
América Latina. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Libros electrónicos. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brujó, Gonzalo, |
| Relator term |
coordinador. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wren, John D., |
| Relator term |
prologuista. |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
elibro, Corp. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Colección Acción empresarial. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://elibro.net/ereader/pedagogica/271448">https://elibro.net/ereader/pedagogica/271448</a> |
