Publicidad y promoción integral de marca / (Registro nro. 163723)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02022nam a2200493 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | ELB39994 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | FINmELB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241215001527.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o u |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr cn||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 200229s2013 mx a o 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786074819298 |
| Qualifying information | (e-book) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC) 1142881258 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | FINmELB |
| Language of cataloging | spa |
| Description conventions | rda |
| Transcribing agency | FINmELB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | O115 2013 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 659.1 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C. |
| 245 10 - TITLE STATEMENT | |
| Title | Publicidad y promoción integral de marca / |
| Statement of responsibility, etc. | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; traducción Magda Elizabeth Treviño Rosales ; revisión técnica María de los ángeles Ramos Solano, Moisés Cielak Eychenbaum. |
| 246 10 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and integrated brand promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6a. edición. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | México, D.F. : |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 recurso en línea (xlii, 684 páginas) : |
| Other physical details | ilustraciones color |
| 336 ## - CONTENT TYPE | |
| Content type term | texto |
| Content type code | txt |
| Source | rdamedia/spa |
| 337 ## - MEDIA TYPE | |
| Media type term | computadora |
| Media type code | c |
| Source | rdamedia/spa |
| 338 ## - CARRIER TYPE | |
| Carrier type term | recurso en línea |
| Carrier type code | cr |
| Source | rdacarrier/spa |
| 500 ## - GENERAL NOTE | |
| General note | Traducido del libro Advertising and integrated brand promotion. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Descripción basada en metadatos suministrados por el editor y otras fuentes. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Recurso electrónico. Santa Fe, Arg.: elibro, 2020. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand promotion. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Publicidad. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marca registrada. |
| 655 #4 - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Libros electrónicos. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T, |
| Relator term | autor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J, |
| Relator term | autor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Treviño Rosales, Magda Elizabeth, |
| Relator term | traductor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ramos Solano, María de los ángeles, |
| Relator term | revisor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cielak Eychenbaum, Moisés, |
| Relator term | revisor. |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) | |
| Corporate name or jurisdiction name as entry element | elibro, Corp. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://elibro.net/ereader/pedagogica/39994">https://elibro.net/ereader/pedagogica/39994</a> |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| E-Recursos | E-Recursos Elibro Colección Cátedra | E-Recursos Elibro Colección Cátedra | 15.12.2024 | 15.12.2024 | 15.12.2024 | E-Recursos |