Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02772nam a2200445Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
DIGEDIUOC431 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140706s2014 sp a ob 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788490641736 |
| Qualifying information |
(eBook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8490641730 |
| Qualifying information |
(eBook) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9788490299845 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
8490299846 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)913612561 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 eBook |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moliné, Marçal, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Malicia para vender con marca : |
| Remainder of title |
la comunicación activa / |
| Statement of responsibility, etc. |
Marçal Moliné. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Primera edición en formato digital. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Barcelona : |
| Name of producer, publisher, distributor, manufacturer |
Universitat Oberta de Catalunya, |
| Date of production, publication, distribution, manufacture, or copyright notice |
abril de 2014. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Manuales ; |
| Volume/sequential designation |
291. |
| Series statement |
Comunicación |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from ePub and PDF title page (Digitalia, viewed July 6, 2015) |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
La elaboración de la estrategia de marca en 14 charts -- La meta -- Tendencias -- Estímulos y barreras -- Las marcas con las que competimos -- Analizando a los adversarios -- Innovación -- Recorrido por las etapas del proceso de compra -- Encontrar el segmento donde la marca sea negocio -- El posicionamiento -- La decisión de la imagen (el ADN) de la marca -- El eje estratégico -- El briefing -- Hardware -- El proceso de comunicación -- La vida de los signos -- Los medios de comunicación y McLuhan -- 16 bits/ segundo -- La rendija -- La memoria -- Atención -- Chunking -- Llegó la hora del apareamiento -- Lo que no se dijo -- Ansiedad. Emoción -- Esquemas para romper -- El animado mundo de los recuerdos -- Excitando el hipocampo -- A. Sabemos que la pedagogía tiene las claves de nuestro trabajo -- B. Sabemos que la comunicación ha de ser activa -- C. Sabemos que el anuncio es un programa -- D. Sabemos trabajar con partitura para una creatividad segura -- E. Guía ágil para hacer anuncios efectivos, ¡ya! -- F. El legado de Bill Bernbach. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Moliné, Marçal. |
| Title |
Malicia para vender con marca. |
| Place, publisher, and date of publication |
Barcelona : Universitat Oberta de Catalunya, 2014. |
| International Standard Book Number |
9788490299845. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Universitat Oberta de Catalunya. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Manuales (Editorial UOC) ; |
| Volume/sequential designation |
291. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Manuales (Editorial UOC) |
| Name of part/section of a work |
Comunicación. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Digitalia Hispánica |
| Uniform Resource Identifier |
<a href="https://www.digitaliapublishing.com/a/29229/">https://www.digitaliapublishing.com/a/29229/</a> |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium Collection: 2015 |
