Detalles MARC
| 000 -LEADER |
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| fixed length control field |
02361nam a2200589Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
DIGUDROS0422 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
NyNyDIG |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
200107s2019 ck a ob 000 0 spa d |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1117315606 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DGITA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| -- |
pn |
| Transcribing agency |
DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789587842128 |
| Qualifying information |
(eBook ; |
| -- |
pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
958784212X |
| Qualifying information |
(eBook ; |
| -- |
pdf) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789587842111 |
| Qualifying information |
(eBook ; |
| -- |
ePub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9587842111 |
| Qualifying information |
(eBook ; |
| -- |
ePub) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9789587842104 |
| Qualifying information |
(impreso) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9587842103 |
| Qualifying information |
(impreso) |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of summary or abstract |
spa |
| -- |
eng |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
s-ck--- |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
F2279 ebook |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
986.10634 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Fattal, Alexander L., |
| Relator term |
author. |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Guerrilla marketing. |
| Language of a work |
Spanish |
| Version |
(Klatt and Ramírez) |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Guerrilla marketing : |
| Remainder of title |
contrainsurgencia y capitalismo en Colombia / |
| Statement of responsibility, etc. |
Alexander L. Fattal ; traducción a cargo de Andy Klatt y María Clemencia Ramírez |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bogota : |
| Name of producer, publisher, distributor, manufacturer |
Universidad del Rosario, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 online resource : |
| Other physical details |
illustrations. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computer |
| Media type code |
c |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
online resource |
| Carrier type code |
cr |
| Source |
rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| File type |
text file |
| Source |
rdaft |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Encoding format |
PDF |
| 347 ## - DIGITAL FILE CHARACTERISTICS |
|---|
| Encoding format |
EPUB |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Text in Spanish; with abstracts in Spanish and English. |
| 588 0# - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Online resource; title from PDF title page (Digitalia, viewed January 11, 2020) |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Fuerzas Armadas Revolucionarias de Colombia. |
| 651 #0 - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME |
|---|
| Geographic name |
Colombia |
| General subdivision |
Politics and government |
| Chronological subdivision |
1974- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Propaganda |
| Geographic subdivision |
Colombia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Counterinsurgency |
| Geographic subdivision |
Colombia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and peace |
| Geographic subdivision |
Colombia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media and war |
| Geographic subdivision |
Colombia. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Insurgency |
| Geographic subdivision |
Colombia. |
| 655 #0 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Klatt, Andy, |
| Relator term |
translator. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramírez, María Clemencia, |
| Relator term |
translator. |
| 791 2# - |
|---|
| -- |
Digitalia (Firm), |
| -- |
distributor. |
| 793 0# - |
|---|
| -- |
Digitalia eBook Collection: |
| -- |
Universidad del Rosario |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Print version: |
| Main entry heading |
Fattal, Alexander L. |
| Uniform title |
Guerrilla marketing. Spanish (Klatt and Ramírez). |
| Title |
Guerrilla marketing. |
| Place, publisher, and date of publication |
Bogota : Universidad del Rosario, 2019 |
| Record control number |
(OCoLC)1122862970 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Digitalia Hispánica |
| Uniform Resource Identifier |
<a href="https://www.digitaliapublishing.com/a/60564/">https://www.digitaliapublishing.com/a/60564/</a> |
| 910 ## - USER-OPTION DATA (OCLC) |
|---|
| User-option data |
Premium collection: 2020 |
