Creatividad en la narrativa publicitaria : (Registro nro. 81542)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01589nam a2200397 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | DIGDYK3540 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NyNyDIG |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241010s2024 sp a ob 000 0 spa d |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS | |
| fixed length control field | m o d |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)1446133562 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DGITA |
| Language of cataloging | eng |
| Description conventions | rda |
| -- | pn |
| Transcribing agency | DGITA |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788410702646 |
| Qualifying information | electrónico |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Canceled/invalid ISBN | 9788411706193 |
| 024 7# - OTHER STANDARD IDENTIFIER | |
| Standard number or code | 10.14679/2844 |
| Source of number or code | doi |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 ebook |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 23 |
| 245 00 - TITLE STATEMENT | |
| Title | Creatividad en la narrativa publicitaria : |
| Remainder of title | estrategia, contenidos y discursos / |
| Statement of responsibility, etc. | Francisco García García [and 3 others] (coordinadores) ; autores, Francisco García García [and 24 others]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Madrid : |
| Name of producer, publisher, distributor, manufacturer | Dykinson, S.L., |
| Date of production, publication, distribution, manufacture, or copyright notice | [2024] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1 online resource : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | computer |
| Media type code | c |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | online resource |
| Carrier type code | cr |
| Source | rdacarrier |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| File type | text file |
| Source | rdaft |
| 347 ## - DIGITAL FILE CHARACTERISTICS | |
| Encoding format | |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 588 0# - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Online resource; title from PDF title page (Digitalia, viewed October 10, 2024) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creative ability in business. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | García García, Francisco, |
| Titles and other words associated with a name | Dr., |
| Relator term | editor, |
| -- | author. |
| 791 2# - | |
| -- | Digitalia (Firm), |
| -- | distributor. |
| 793 0# - | |
| -- | Digitalia eBook Collection: |
| -- | Dykinson Editorial |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY | |
| Relationship information | Print version: |
| Title | Creatividad en la narrativa publicitaria. |
| Place, publisher, and date of publication | Madrid : Dykinson, S.L., [2024] |
| International Standard Book Number | 9788411706193 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Digitalia Hispánica |
| Uniform Resource Identifier | <a href="https://www.digitaliapublishing.com/a/158771/">https://www.digitaliapublishing.com/a/158771/</a> |
| 910 ## - USER-OPTION DATA (OCLC) | |
| User-option data | Premium collection: 2024 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Total checkouts | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| E-Recursos | E-Recursos Digitalia Hispánica | E-Recursos Digitalia Hispánica | 08.11.2024 | 08.11.2024 | 08.11.2024 | E-Recursos |