Marketing / 
Charles W. Laamb, Joseph F. Hair y CarlMcDaniel 
 - 11ª ed. 
 - 777 p. ;  27 cm. 
<br/><br/><label>ISBN: </label>9786074815191 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L218m