Understanding : Business /

Nickels, William G.

Understanding : Business / William G. Nickels, James M. McHugh y Susan M. McHugh - 700 p. , il. ; 27 cm.

Business Trends: Cultivating a Business In Diverse, Global Environments -- Taking Risks and Making Profits within the Dynamic Business Environment -- understanding Economics and How It Affects Business -- Doing Business in Global Markets -- Demanding Ethical and Socially Responsible Behavior -- Business Ownership : Starting a Small Business -- How to Form a Business -- Entrepreneurship and Starting a Small Business -- Business Management: Empowering Employees to Satisfy Customers -- Structuring Organizations For Today's Challenges -- Production and Operations Management -- Management of Human Resource: Motivating Employees to produce Quality Goods and Services -- Motivating Employees -- Human Resource Management : Finding and Keeping The Best Employees -- Dealing With Employees -Management Issues -- Marketing : Developing and Implementing Customer - oriented Marketing Plans -- Marketing: Helping Buyers Buy -- Developing and pricing Goods and Services -- Distributing Products -- Using Effective Promotions - Managing Financial Resources -- Understanding Accounting and Financial Information -- Financial management -- Using Securities Markets for Financing and Investing Opportunities -- Money ,Financial Institutions ,and The Federal Reserve.

9781266813016


Administracion de empresa--Negocios--Mercadeo

650 / N632u

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