Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02828nam a2200481 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ELB126350 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FINmELB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241215012929.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210622s2019 sp ob 000 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789588943480 |
| Qualifying information |
(e-book) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1261028866 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FINmELB |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Transcribing agency |
FINmELB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823 |
| Item number |
.E887 2019 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
659 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Edition number |
23 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Estrategias de publicidad social : |
| Remainder of title |
coyunturas sociales como oportunidad de mejoramiento de valor responsable / |
| Statement of responsibility, etc. |
Juan Diego López Medina, compilador; Jaime Alberto Orozco Toro, Omar Muñoz Sánchez [y otros]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Medellín : |
| Name of producer, publisher, distributor, manufacturer |
Universidad Católica Luis Amigó, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 recurso en línea (173 páginas) |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent/spa |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computadora |
| Media type code |
c |
| Source |
rdamedia/spa |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier/spa |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Incluye referencias. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
PáGINA LEGAL -- íNDICE GENERAL -- LISTA DE FIGURAS -- 2.1 PUBLICIDAD SOCIAL. COMUNICACIóN ESTRATéGICA PARA EL (...) -- 2.3 INDUSTRIAS CULTURALES Y CREATIVAS. MEDIACIONES, (...) -- 2.7 POSACUERDO EN COLOMBIA, BREVE RECORRIDO (...) -- INTRODUCCIóN -- 1. DESCRIPCIóN DEL CONTEXTO -- 1.1 RSE, ESTRATEGIAS FAVORABLES PARA EL VALOR (...) -- 1.2 SI NO SE PUEDE RESOLVER EL PROBLEMA, SE APRENDE (...) -- 1.3 ÆPUBLICIDAD!... ¿SOCIAL? -- REFERENCIAS -- 2. RESPONSABILIDAD SOCIAL EMPRESARIAL, PUBLICIDAD SOCIAL Y (...) -- 2.1 PUBLICIDAD SOCIAL. COMUNICACIóN ESTRATéGICA PARA EL (...) -- 2.2 PUBLICIDAD, SOCIEDAD Y CONSUMO. UN ENFOQUE DONDE (...) -- 2.3 INDUSTRIAS CULTURALES Y CREATIVAS. MEDIACIONES, IDENTIDAD Y (...) -- 2.4 INMEDIACIóN EN LA COMUNICACIóN VISUAL Y (...) -- 2.5 PUBLICIDAD SOCIALMENTE RESPONSABLE -- 2.6 CONEXIóN SOCIAL: UNA PERSPECTIVA (...) -- 2.7 POSACUERDO EN COLOMBIA, BREVE RECORRIDO (...) -- 3. CONSIDERACIONES FINALES. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Descripción basada en metadatos suministrados por el editor y otras fuentes. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Recurso electrónico. Santa Fe, Arg.: elibro, 2021. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mercadeo. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Corporate social responsibility series. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Responsabilidad social empresarial. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Publicidad. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Libros electrónicos. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
López Medina, Juan Diego, |
| Relator term |
compilador. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Muñoz Sánchez, Omar, |
| Relator term |
autor. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Orozco Toro, Jaime Alberto, |
| Relator term |
autor. |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
elibro, Corp. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://elibro.net/ereader/pedagogica/126350">https://elibro.net/ereader/pedagogica/126350</a> |
