Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
02291nab a2200445 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ELB99370 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
FINmELB |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241215013409.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
|---|
| fixed length control field |
m o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr cnu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240708c20019999ck fr p o 0 0spa d |
| 022 ## - INTERNATIONAL STANDARD SERIAL NUMBER |
|---|
| International Standard Serial Number |
1657-4613 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1449570900 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
FINmELB |
| Language of cataloging |
spa |
| Description conventions |
rda |
| Transcribing agency |
FINmELB |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
.H476 2001 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER |
|---|
| Universal Decimal Classification number |
658.8(045) |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hernández Espallardo, Miguel, |
| Relator term |
autor. |
| 245 13 - TITLE STATEMENT |
|---|
| Title |
El objeto de estudio de la disciplina de marketing / |
| Statement of responsibility, etc. |
Miguel Hernández Espallardo, Augusto Rodríguez Orejuela. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Bucaramanga : |
| Name of producer, publisher, distributor, manufacturer |
Universidad Autónoma de Bucaramanga, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001. |
| 310 ## - CURRENT PUBLICATION FREQUENCY |
|---|
| Current publication frequency |
Semestral |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
texto |
| Content type code |
txt |
| Source |
rdacontent/spa |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
computadora |
| Media type code |
c |
| Source |
rdamedia/spa |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
recurso en línea |
| Carrier type code |
cr |
| Source |
rdacarrier/spa |
| 362 0# - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
2000- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
En este artículo los autores hacen una profunda y exhaustiva revisión de la literatura dedicada a la búsqueda del objeto de estudio de la disciplina del marketing. Primero se analiza el concepto de marketing, luego se estudia el intercambio como la base sobre la cual gira toda la actividad de marketing, para posteriormente presentar el intercambio relacional como una de sus más recientes aproximaciones conceptuales. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
En Español; resúmenes en español e inglés. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Descripción basada en metadatos suministrados por el editor y otras fuentes. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Descripción basada en Revista colombiana de marketing, año 2, n. 3 (diciembre 2001), P. 1-20. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
Recurso electrónico. Santa Fe, Arg.: elibro, 2024. Disponible vía World Wide Web. El acceso puede estar limitado para las bibliotecas afiliadas a elibro. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Concepto de marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
El intercambio en la teoría del marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Red de relaciones en marketing. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Teoría del marketing. |
| 655 #4 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Artículos electrónicos. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rodríguez Orejuela, Augusto, |
| Relator term |
autor. |
| 773 1# - HOST ITEM ENTRY |
|---|
| Title |
Revista colombiana de marketing. |
| International Standard Serial Number |
ISSN 1657-4613 |
| Place, publisher, and date of publication |
Bucaramanga: Universidad Autónoma de Bucaramanga. |
| Related parts |
año 2, n. 3 (diciembre 2001), p. 1-20 |
| 797 2# - LOCAL ADDED ENTRY--CORPORATE NAME (RLIN) |
|---|
| Corporate name or jurisdiction name as entry element |
elibro, Corp. |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://elibro.net/ereader/pedagogica/99370">https://elibro.net/ereader/pedagogica/99370</a> |
